Brand Guide

The idea

Coffee by day. Cocktails by night.

Kind of Bar is a modern coffee shop and speakeasy in the old stone souks of Jounieh — two experiences in one destination. By day, specialty coffee in a cozy, welcoming room; by night, an intimate bar of curated cocktails. The brand is built on versatility: a place that naturally adapts to different moods and occasions.

It positions itself as affordable premium — quality without pretension. The voice carries warmth, confidence, and subtle wit: cozy familiarity during the day, understated sophistication at night.

Logo

One mark, four grounds

Elegant typography for the speakeasy side, a hand-drawn coffee branch for craft and warmth. The wordmark uses licensed letterforms — it is always placed as an image, never re-typed.

• Clear space — keep at least the branch icon's height around the lockup.
• Icon alone — the branch works solo for avatars, stamps, watermarks and the dashed coaster ring.
• Never recolor outside the palette, stretch, add effects, or set the wordmark in a substitute typeface.

Color

Terracotta & green, cream & black

The core five carry the identity. Supporting tones exist only for hover states and elevation — never introduce hues outside this family.

Typography

A voice in two registers

Display: Fraunces — the web stand-in for the identity's "Against" face; high-contrast serifs with ball terminals and just enough wonk. Text & UI: Montserrat, exactly per the guideline's weight map.

Graphics

Stone arches & coffee branches

Arch

Jounieh's vaults. Image masks, cards, doorway frames.

Coaster ring

Dashed circle around the branch. Stamps & seals.

Dot lockup

Signage grammar: dot · branch · dot.

Line pattern

1px coffee line-art grid, low emphasis texture.

In situ

The brand at the table

Find us

Jounieh Souks · Opening 2026

Under the old stone arches. The espresso machine and the cocktail shaker share the same counter.